The leading company in the online distribution sector does not stop demonstrating its financial muscle and accepting new challenges, in order to cover much more of the digital pie. We already told you at the time what are the advantages of being an Amazon Prime subscriber , among which is enjoying its streaming platform, with a large amount of content, both its own and from third parties.
On this occasion, thanks to the news reported by the digital newspaper The Information , we have learned about the plans of the American company to gain a foothold in the live sports market over the Internet, but leaving aside its own content app. on-line.
From Prime Video to…Prime Sports?
There is an expression that says ‘when the river sounds, water carries’ and this is what seems to happen in the Amazon environment. The report from the previously mentioned medium ensures that the North American company is preparing a new application for mobile devices , with which to be able to differentiate between the streaming content that it already has and live sports . To give more strength to the news, as you can see in the video that we show you below these lines, it seems that Andy Jassy , current CEO of the company, would have referred to live sports as a ‘unique asset in which the company will continue to invest’ .
Currently, at least in the United States , Amazon already has the exclusive rights to the most profitable competition in the world, the National Football League , to be able to broadcast NFL Thursday Nights through Prime Video. In addition, the company also has agreements for the broadcast of Premier League games and some games of the New York Yankees , of the North American baseball league. Of course, beyond knowing the plans, no more information is yet known about this future sports application.
Since Amazon has not made any kind of statement in this regard, it seems that for the moment we are talking about rumors and a possible new entrant in a market that seems to be growing in popularity in recent years. Given that the price to be paid by Amazon for these rights is high , it is intuited that the inclusion of live sports could come either with an increase in the Prime subscription fee or as an optional addition for those who want to enjoy this service. . Here, in Spain, the agreement between Amazon and LaLiga to broadcast matches from the SmartBank division has already been announced , which you can enjoy for9.99 euros per month .