Why use TikTok for my digital marketing strategy?


TikTok is a platform that is growing at the speed of light and to which thousands of users are added every day. It’s not just a teen thing anymore! This platform is assuming a great revolution in social networks and increasingly takes time away from other platforms and attracts more people to consume it. Which means that on TikTok there are thousands of potential customers for your business, you just have to go out and find them. But, how are you going to find them if you are not active within the platform?

How does TikTok work?

The operation of this platform is really simple, like any other social network. It consists of uploading videos, normally 15 seconds long but recently it has added the option to lengthen them up to 3 minutes long. The videos that usually succeed and are most popular among users are musical and humorous, as well as current trends, which you can watch without having to follow anyone. One of the great advantages of TikTok is that you can appear on the main page of any user without the need for them to follow you, since the application shows the videos according to its algorithm. Adding the possibility of them following your company or finding you based on your hashtags. In addition, it is a platform with content that is different from the others, less serious and more dynamic, 

Another of the tools that TikTok has is the possibility of broadcasting live, as well as on YouTube or Instagram. The novelty that TikTok adds to the live dynamics is that, apart from the typical chat with which to interact with users, they can also send virtual gifts to the creator of the account, which turn into diamonds within the profile and can be transformed then in real money. 


As for the users that exist within the platform, it is true that a large percentage, about 60%, corresponds to young people between 13 and 24 years old. So for those companies that want to target a young audience, TikTok is definitely their platform. But this does not mean that if your business is focused on another type of public, it will not find profitability by focusing its marketing strategy on TikTok, there are still more than 40% of users older than that age range, without forgetting that new users that enter TikTok every day does not stop growing, and as its use spreads at such a great speed, the number of potential clients that join this social network every day also increases. You just have to go looking for it.   

Advantages of TikTok for your online business, in numbers!

  1. It is available in 154 countries and in 39 different languages.
  2. It was in the years of 2018 and 2019 the most downloaded application on Iphone. Regarding Android, we can say that 90% of phones have the TikTok application installed.
  3. More than a million visits per day by users.
  4. More than half of the users of this application use it daily, exactly 52.1%

But these are not all the advantages that the application enjoys, in this list we will tell you more.

7 benefits of using TikTok in my digital marketing strategy

business account

You can open your account as a company account and not as another user, this will help you when it comes to finding clients since it brings truth to your business, in addition, you can include a direct link to your website in your biography, which it will increase traffic and optimize your SEO strategy , thus improving your search engine rankings. They are all advantages for your online strategy!

     2. Advertising (TikTok Ads)

One of the novelties that the platform has compared to its beginnings is that advertising campaigns are now allowed, with which you can get the most out of your TikTok account as a company, since with direct links to your website from advertising , potential customers are one click away from becoming actual customers. 

     3. Influencers

In the world of TikTok, as in instagram, there are many familiar faces within the platform that were born there and have millions of followers, they have great influence on the platform, since collaborating with them in advertising campaigns, you will not only get their followers know you, but large accounts are more likely to appear to any user on the main page, without the need for them to follow them. 

And not only will you find public figures born on tiktok to be able to collaborate with your brand, there are more and more celebrities and well-known faces on other social networks or on other topics that join tiktok to upload videos for fun and end up being a plus in their lives. race.

     4. Content

The content that you publish on this social network is different from what you could publish on any other, this platform helps you to be innovative and create more original content than what, for example, you create for a platform like YouTube or Instagram. If you run out of ideas for your content, the app’s own trends and challenges will give you the ideas you need so you never stop creating. Being consistent within this application is very important, since the more videos you upload, the more chances you have of reaching your ideal client. Creating a lot of content on this platform looks different than when you do it on others, here the brand image you reflect is that of a constant, dynamic and close one, on other networks it can be boring and even heavy if you publish too much. 

     5. Hashtags

Hashtags help videos a lot to reach their target audience, they are a basic tool to be able to grow within the platform, if you carry out a challenge and add the corresponding hashtag, you will be able to reach more users. On the other hand, one of the best strategies you can follow within TikTok is to create your own company hashtag, so if users want to find your videos but can’t find your profile, with a single hashtag they can find you. If, for example, your company sells clothes, if a user has bought a garment and wants to recommend it because he feels satisfied, he will use your hashtag and users who did not know you will easily find your account. 

     6. Comedy

On TikTok, comedy always triumphs and will not take away your company’s credibility, through any choreography that is in fashion at that time, you can create a challenge by adding text and, for example, you can tell about the advantages of hiring your services in a way innovative and original.

      7. Interact

In TikTok, interaction is very simple, commenting or liking a video is much more common among users than on other platforms, since the design greatly facilitates interaction , therefore you, as a company, must also interact with them and create a feedback that makes your followers see you with a better brand image.

For this and much more, betting on the TikTok platform for your digital marketing strategy is a sure hit, considering that it is the platform with the most new users every day and continues to be one of the most downloaded. Don’t think twice and join TikTok to optimize your digital marketing strategy.

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