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Google offers to pay selected media to create specific content that it will distribute through its channels

TECHNOLOGY

The company has announced that it has already signed collaboration agreements with news companies from Germany, Australia and Brazil.

Google has announced this Thursday that it has reached agreements with news companies from Germany, Australia and Brazil to pay them for the creation of specific news content in the framework of an initiative that they will integrate into a new “news experience” whose launch is scheduled for this year. This was announced by Brad Bender, vice president of product management, on the company’s blog . “This program will help participants monetize their content through an improved storytelling experience that will allow people to delve into more complex stories,” he explains.

“This program will help participants monetize their content through an improved storytelling experience that will allow people to delve into more complex stories,” he explains.

Google will select the media that will enter its initiative. The project will launch later this year in Australia, Brazil, and Germany, and articles will be published first on Google News and Discover.

It has not yet been decided if the media or Google itself will commission this content, or if it will be a joint task.

Google News has not worked in Spain since December 2014. The company is talking to media from other countries, but has not disclosed any specific details for Spain.

According to the announcement, Google has already signed collaboration agreements with local and national publications, which include, among others, the German group Spiegel. “Our partners, with whom we’ve been in conversation for months, see it as a positive change of direction,” adds Bender. The announcement includes a statement by the group’s chief executive officer, Stefan Ottlitz. “This new agreement with Google will allow us to create an experience that will give our editorial voice the opportunity to expand our reach and deliver trusted news in an engaging way within Google products,” said Ottlitz.

The company is also willing to pay for free user access to these articles in the case of the media that charge for their content. “This will allow publishers with paywalls to grow their audiences and open an opportunity for people to read content that they would not otherwise see,” they explain.

According to the company, the objective with this agreement is to expand the audience of the media through its products. The content will not be a link or a fragment, but the complete product. According to Google, this content is likely to go beyond the text and take into account new formats for storytelling.

This project is framed within a growing pressure in some countries for Google and social networks to pay for media content. Google rejected just a few weeks ago the Australian proposal to pay $ 600 million a year to the country’s media for using its content.

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