LinkedIn is the largest resource for B2B marketing, with over 58 million businesses listed on the platform. Although the platform was initially launched for building connections, career-building, and sharing ideas, it has become a powerful social platform for professionals.
This useful network allows businesses to share content with employees, competitors, and prospective customers. It can help you achieve your marketing goals conveniently. Here are five LinkedIn marketing strategies you can use to find new customers and partners and ultimately grow your business.
1. Understand your target audience
Knowing the interests and tastes of your target audience is an excellent LinkedIn marketing strategy. There is no value in spending time with people who have no interest in your product or service. For instance, if your product or service is specially designed for the young generation, there is no need to make connections with adults.
Besides defining your target audience, it’s also essential to understand your existing audience. Use the analytics section on your business page to learn more about your followers and page visitors.
2. Run ads using the matched audience feature
Targeting the most relevant users when you run LinkedIn ads on the platform is an excellent marketing strategy. The matched audience feature allows you to do that by helping you retarget people who have visited your website and those on your existing account or email contacts. These people already have some familiarity with your business or brand, so there is a higher chance that you will convert them.
Most people won’t convert on their initial interaction with your business. However, this feature makes a lot of difference to your LinkedIn marketing efforts since if you retarget them, you will gently remind them of your existence and slowly poke them toward a conversion.
3. Build an appealing business page
Another great asset of your LinkedIn marketing strategy is your company page. It is the first interaction your target audience will have with your brand. Therefore, it’s helpful to learn everything they need to know about business. This includes information about your products or services, employees, and headquarters.
Ensure you provide your website URL, business logo, industry, company size, and other essential details. Adding this information builds your business credibility and can indirectly strengthen your LinkedIn marketing strategy.
4. Build relationships
One of the best ways to nurture relationships on LinkedIn is to comment on the posts of people you want to impress. Comment on any post you find valuable and engaging. In addition, try to leave comments on the posts of industry experts and connections that fall within your target audience.
5. Promote your LinkedIn page on other social media platforms
One successful way to attract more visitors is advertising your LinkedIn page on and off-platform. Leverage your high follower count on other social networks such as Facebook, Instagram, Twitter, or WhatsApp. Add a link to your LinkedIn profile to raise traffic from other platforms. Another excellent way to increase page traffic is by adding a link to your website, business cards, and email signatures.
LinkedIn offers opportunities to connect your business with the right decision-makers and senior-level influencers. It’s a great place to network and grow your business. Therefore, if you are still not leveraging LinkedIn marketing, it’s high time you recognize its importance and start creating a robust LinkedIn marketing strategy.